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Expert identifies three key trends in beauty right now.
September 9, 2019
By: Susannah Courteau
Brevena Laboratories’ Skin Expert and Advanced Practice Esthetician
Often the start of a new year, predictions in varying market categories are made. From top diets for the New Year, to new workout trends, to bucket list travel destinations. Let’s not forget the beauty marketplace. More than halfway through 2019, we are still seeing a few skin care trends that can help ensure the healthiest skin ever. Replenishing Oils The use of replenishing oils in skin care has grown significantly in the past year. I see this trend not only continuing but growing significantly in 2019. We grew up hearing “fat free” food was the gold standard and up till recently, the same thing has been propagated in skincare. Thankfully we’ve learned that fat doesn’t actually make you fat (thank you avocados), and in skincare the right oils aren’t greasy and can actually help breakouts. There are a multitude of emollients and fat-based ingredients for the skin that are absolutely phenomenal. They provide not only the right amount of hydration but anti-inflammatory effects as well that support the skins barrier function. Thank you to science, for putting the spotlight on the proper way to hydrate! Blue Light Awareness Technology is now part of our day to day existence and while we love our apps, they can have a negative effect on our skin. Thankfully, awareness is growing about the many harmful effects that blue light can have on our bodies including the long-term damaging effects it can have on our skin. I predict that the role of antioxidants and reparative ingredients in skin care will take on an elevated position in 2019. Sheet Masks This is a current trend that I see increasing in the coming year. I like to think that this trend is a reflection of the changing mindset in our society around self-care. Multitasking has its limits and its hazards. Thankfully, we are beginning to realize the importance of self-care by slowing down and taking time for ourselves to relax and rebalance. Treating your skin with something special like a mask or scrub is the perfect, healthy way to accomplish this, and it feels amazing! Trade that last email for a hydrating mask instead. I promise, you won’t regret it! About The Expert Skin Expert and Advanced Practice Esthetician Susannah Courteau is a member of Brevena Laboratories’, LLC leadership and advisory team. A Minnesota native who graduated from St. Paul College as a licensed Esthetician in 2004, she specializes in the medical side of esthetics, performing advanced skin treatments for complex conditions including acne, sensitized and irritated skin. Her extensive training and expertise lead her to become an Advanced Practice Esthetician and Spa Director at Sunbear Salon and Med Spa in White Bear Lake, MN. Courteau has partnered with Brevena Laboratories as a Skin Health Consultant to further develop the brand’s line of clinical grade skin care products, ensuring the needs of the most sensitive skin types are met. More info: www.Brevena.com
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